Homeowners looking for a more responsible way to keep their houses cool in the summer and warm in the winter may soon have a viable alternative to that good old pink fiberglass insulation so many of us have suffered through installing.
Archive for the ‘Musings’ Category
Insulator, Firewall… Mushrooms?
Monday, May 11th, 2009How Many Products were Greenwashed in 2008?
Friday, May 8th, 2009
When I first read this question, posed by environmental marketing agency TerraChoice, the initial knee-jerk response that popped into my head was something along the lines of “too many”.
Design is the Problem
Wednesday, April 1st, 2009Nathan Sherdoff’s new book “Design is the Problem” is being heralded as a must read for designers in all disciplines, as well as businesspeople and consumers at large. The subtext, “the future of design must be sustainable” comes not from a trend-driven greenster or hippie at heart, but rather from a logical, sensible approach to design.
Green Deals
Wednesday, April 1st, 2009For the month of April, we’ve agreed to offer a 10% discount on all orders (including customs and commissions) via our friends at SustainLane.
SustainLane.com is a community driven site, featuring personal accounts, tips and advice, news, and business/product reviews for sustainable living. The site also features a section called the GreenSaver, a directory of weekly discounts offered on environmentally conscious goods and services. Definitely worth checking out.
April Food Day
Wednesday, April 1st, 2009As many of you are probably aware, there is a drive underway this month encouraging people to unite and donate to organizations fighting hunger at home. April Food Day is asking all those who write blogs and those who read them to donate $1.00 in April.
Most of us could probably dig one dollar out from under the sofa cushions, yet it equates to ten pounds of food, or seven full meals. Of course, people are encouraged to donate any amount. Please help us fight hunger.
Canada: Click Here for Food Banks Canada
Expanding the Empire… Sort of
Friday, March 20th, 2009For my wife, running a business is old news. For me, it’s complete alien territory. I’d rather spend all day in the workshop, but I’m learning more about the administrative side of things as we run along. I took a stab at writing a press release for the official company launch, and we sent it out via PRweb.
Then, crazy things happened.
The Recycling Debate
Monday, March 16th, 2009Along with the green movement has come a skeptical, reactionary and at times self-serving anti-movement movement (for lack of a better term). On the one hand, we should be thankful that there are people ensuring that anyone standing to profit from green claims are held accountable for their actions (or lack thereof). On the other, the profusion of untested and unvalidated theories being passed around as fact has created a climate of confusion for those of us who just want to do the right thing.
Recently, I had a discussion with someone who was convinced that recycling actually causes more pollution than manufacturing goods from virgin materials. I wasn’t sure. Most of us just trust that the trucks hauling away our carefully washed and sorted recyclables are taking them to a better place than the trucks that carry away our garbage.
Carbon Offsets vs Action - What Do You Think?
Thursday, March 12th, 2009One of the core operating principles at SIDD centers around sustainability and responsible business practice. Now, we know it’s trendy to ‘go green’, but honestly, how many companies actually do it? It’s a noble cause, absolutely, but a coat of nasty green paint hardly qualifies.
Responses
Friday, March 6th, 2009The response to Sidd over the past few weeks has been overwhelming. Hundreds of people from over 40 countries around the world have shown an interest in our work.
People have responded very positively to our products, describing them as “Gorgeous”, “Fun”, “Creative”, and “Wild”. It is great to hear from so many excited people.
If you haven’t checked out our product showcase lately, we are working on adding more great pieces every day, and we would love to hear from you. Drop us an email at info@sidd.ca to let us know what you think of our products, or just to say “hi”.
And of course, if you feel like placing an order… all the better!! :)
The design team

