My name is Chris Pritchard and I am a survivor of the rat race. The corporate world was killing me slowly, so in search of a career I could actually feel good about, I turned to my long-time passion for woodworking and design. And I've never looked back.
An Honest Alternative.
My work isn't cheap when you compare it to something you might find at a big box store, but it is honest, and it is clean. I only use FSC certified woods from local suppliers, and everything I sell is made right here by these two hands. No human rights issues, no toxins, and no guilt. I know I'll never get rich doing this, but that's not my goal.
I started off SIDD at the beginning of 2009 by selling both large and small pieces, worldwide. The large pieces got a lot of attention - we were even featured in magazines like Men's Journal, Prestige Design, and Docol - but shipping something as large as a bookshelf or dresser to the other side of the world just wasn't practical, or cost-effective.
So, I am now selling only small pieces, and making myself available for design commissions for everything else. If you're interested in hiring me to design something unique for your own brand, or buying the rights to any of my current large designs (like Domino, for example) just let me know.
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